do the green thing
nana's jumper campaign

+ poster

+ concept

+ art direction

Do The Green Thing teamed up with WWF-UK and asked world-class creatives to design a poster to inspire the world to live more sustainably for Earth Hour and beyond. This is my design chosen as one of 6 finalists from 250 entries. The approach for my poster uses a satirical take on well-known high street advertising to encourage the act of choosing to source your next fashion trends from 'at home' rather than buy into the new seasons, to help reduce your carbon footprint in an achievable, every-day way.

Featured on The Guardian: Article by Pentagram partner Naresh Ramchandani. In association with:, and

Photography by Jonathan Abensur